Town halls represent a key strategic asset for many B2B companies: public procurement, services to local authorities, municipal equipment, territorial management solutions... However, approaching these institutions requires method and an understanding of their specific operations.
This practical guide explains how to efficiently leverage a qualified database of France's 36,000 town halls to maximise your chances of commercial success. Based on our expertise and client feedback, it offers a proven methodology and concrete application examples.
Objective
The goal of this fictional campaign is to promote a software solution designed to simplify administrative management for municipalities, improve operational efficiency, and reduce costs.
Step 1: Precise segmentation and targeting
Use the data provided by the town hall database to effectively segment your prospects based on specific criteria:
Municipality size (small, medium, large)
Region or department
Specific needs (digital transition, ecological management, urban planning, security, etc.)
Concrete segmentation example:
Target 1: Small rural municipalities looking for economical tools to optimise their management.
Target 2: Medium-sized municipalities requiring advanced tools for their digital transition.
Target 3: Large municipalities seeking comprehensive and integrated solutions.
Step 2: Personalising communication
Personalise your email or phone call with specific elements for each town hall or targeted group. Include local information and specific issues to demonstrate your understanding of their challenges.
Detailed personalised email example:
'Hello Mr/Ms [Mayor's Name],
We understand that managing [Municipality Name] comes with specific challenges, notably regarding [mention identified local issue]. Our software solution CommuneFacile is already helping similar municipalities, like [specific examples], reduce administrative workload by 40% on average and improve operational performance.
Would you be available for a free personalised demonstration next week?'
Step 3: Detailed multi-channel approach
Strategically combine email and phone calls to maximise campaign impact.
Initial phase: Emailing
Write a clear and attractive email with a relevant subject line.
Include a clear call-to-action (CTA), such as scheduling a meeting or requesting a demonstration.
Follow-up phase: Phone calls
Only call prospects who have interacted with your email (opened, clicked).
Use a precise but flexible script to adapt to different responses.
Step 4: Follow-up and optimisation
Conduct rigorous follow-ups and analyse campaign feedback using analytical tools.
Measure email open and click-through rates
Analyse phone call results (number of appointments, refusals, objections)
Continuously adapt your strategy based on results.
Conclusion
Thanks to the complete database of 36,000 town halls, your communication becomes targeted, precise and relevant, significantly optimising your chances of commercial success. By rigorously following these detailed steps and applying the best digital marketing practices, you ensure effective and sustainable prospecting in this specific market.
Download our file of France's 36,000 municipalities now.
About Btob.email
Btob.email offers qualified B2B prospect files, including this comprehensive database of France's 36,000 town halls with verified emails and phone numbers. Our data is updated monthly to ensure optimal deliverability rates.
To learn more about our B2B prospecting solutions or to access this file, contact us here or visit www.btob.email.
