UK B2B email marketing blog
Practical guides for B2B email campaigns sent from or to the UK: choosing a file, writing to businesses, timing your sends, respecting UK GDPR and PECR.
- Illustrative Example: How to Use a Database of French Town HallsUsing an illustrative example (a fictional campaign), this article shows how to use a database of French town halls, with emails and phone numbers, to run a methodical prospecting campaign.
- BtoB.email Expands to Belgium: Simplified and Efficient B2B ProspectingGood news for marketing and sales professionals in Belgium: BtoB.email is expanding its services to the Belgian market with the official launch of btob.email/be. This expansion aims to provide Belgian companies with direct access to qualified prospect files, including email addresses and websites across a wide range of sectors.
- The Art of Timing: Optimizing Your Email Marketing Send TimesThis article offers an in-depth analysis of optimal timing strategies for digital marketing professionals. Through a methodical exploration of the best-performing time slots by sector, the revolutionary impact of AI on "Smart Inboxes", and new approaches to temporal personalization, this resource reveals how leading brands are increasing their engagement rates by more than 30%.
- 5 Mistakes to Avoid in Email Prospecting to Maximise Your Open RateSending prospecting emails is great. But if they're never opened, it's a waste of time. A bad approach can send your emails straight to the bin — or worse, into spam! So how do you avoid this and maximise your open rate? Here are the 5 most common mistakes and how to avoid them.
- Current Trends in B2B Email MarketingEmail marketing remains an essential tool for B2B (business-to-business) companies. Professional expectations have evolved, and new trends are emerging to meet needs for efficiency and personalisation. Here's an overview of the major trends in this field.
- Why Buy a Database of French Municipalities for Your B2B Communication?Acquiring a database of French municipalities represents a strategic opportunity to optimise B2B communication, particularly for companies offering products or services tailored to the needs of local administrations.
- Sending Emails to Professionals & GDPR: What You Need to KnowThe GDPR strictly regulates the sending of emails to professionals by requiring that personal data be used transparently and legitimately, even in B2B contexts. Following these rules, such as including an unsubscribe link and regularly cleaning databases, helps minimise the risk of penalties while optimising your campaigns.
- Launch of BtoB.email: Your B2B Emailing SolutionDiscover BtoB.email, the platform dedicated to B2B email marketing campaigns. Access ready-to-use business and public-sector files at competitive prices. Simplify your prospecting and achieve your marketing goals efficiently.