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This detailed case study examines precisely how to leverage a comprehensive database of 36,000 French town halls, including emails and phone numbers, to conduct an effective prospecting campaign aligned with the best practices in online marketing.

Good news for marketing and sales professionals in Belgium: btob.email is expanding its services to the Belgian market with the official launch of btob.email/be. This expansion aims to provide Belgian companies with direct access to qualified prospect files, including email addresses and websites across a wide range of sectors.

This article offers an in-depth analysis of optimal timing strategies for digital marketing professionals. Through a methodical exploration of the best-performing time slots by sector, the revolutionary impact of AI on "Smart Inboxes", and new approaches to temporal personalization, this resource reveals how leading brands are increasing their engagement rates by more than 30%.

Sending prospecting emails is great. But if they're never opened, it's a waste of time. A bad approach can send your emails straight to the bin — or worse, into spam! So how do you avoid this and maximise your open rate? Here are the 5 most common mistakes and how to avoid them.

Email marketing remains an essential tool for B2B (business-to-business) companies. In 2024, professional expectations have evolved, and new trends are emerging to meet needs for efficiency and personalisation. Here's an overview of the major trends in this field.

Acquiring a database of French municipalities represents a strategic opportunity to optimise B2B communication, particularly for companies offering products or services tailored to the needs of local administrations.

The GDPR strictly regulates the sending of emails to professionals by requiring that personal data be used transparently and legitimately, even in B2B contexts. Following these rules, such as including an unsubscribe link and regularly cleaning databases, helps minimise the risk of penalties while optimising your campaigns.

Discover Btob.email, the platform dedicated to B2B email marketing campaigns. Access verified, regularly updated, GDPR-compliant databases at competitive prices. Simplify your prospecting and achieve your marketing goals efficiently.